Chapter 1: The Habit Zone
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Hooked: How to Build Habit-Forming Products
Nir Eyal, Ryan Hoover
First Edition, 2014
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ISBN: 978-1591847786
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256 pages
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Chapter 2: Triggers
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Chapter 3: Action
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Chapter 4: Variable Reward
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Chapter 5: Investment
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Chapter 6: What Are Habits
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Chapter 7: Case Study: The Hook Canvas
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Chapter 8: Habit Testing and Iteration
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Chapter 9: Conclusion
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